Marketing Brew

August 17, 2022

When Cynthia Ruff started coordinating her own influencer deals, she developed a system. If a brand reached out asking her to do work for free, she’d respond with her rates. Often, it worked. Recounting these experiences to her husband, she joked to Marketing Brew that he’d often respond with, “That’s right, baby, you tell those brands #PayMe!”

That’s how the name for Ruff’s new business Hashtag Pay Me, a rate calculator for influencers, came about. The free “base” calculator, which puts a price on what a creator’s content is worth at minimum, rolls out today. Ruff—who previously worked in a role involving pricing executive compensation—shared the debut exclusively with us.

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