Comprehensive Guide to Pricing Your Sponsored Posts

September 24, 2022
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5 min read

Content creators rely on sponsored posts to make a consistent living. But so many creators doubt that they're worth getting paid for certain jobs, then end up UNDER charging for a majority of brand campaigns. Meaning they're leaving money on the table for things (like licensing, boosting, content rights, and etc), because they don't know WHAT to charge.

In this post, we're going to walk you through a complete guide to pricing your sponsored posts. As our team is made up of full-time micro-influencers, we have a lot of experience pricing and selling our work. Combined we've made over $500,000 in the last few years of blogging. So the notion that you need a lot of followers to make a lot of money is completely dead.

Comprehensive Guide to Pricing Your Sponsored Posts

In this guide, we're going to talk about: 

what you should be charging for as a content creator and how to calculate it all

*Spoiler alert* you should really just jump over here to try out our sponsored post calculator for yourself.

What you SHOULD be charging for as a content creator

As a content creator, your product is the community you foster and the quality of the content. The most valuable creators have a highly skilled craft (like videography, photography, etc) and a very engaged audience.

Note the word engaged. Engaged does not mean high number of followers.

In fact, your product should NEVER just be your number of followers. That's the best way to get burnt out and discouraged when trying to get brand deals.

So if your product is your community you should be including the following in your prices:

  • the exceptional engagement rate you have
  • the guaranteed conversion rate of your followers
  • your wide network if you have a lot of channels you manage
  • your deep network if you are an industry expert
  • any publication features and awards you've won that lend to your credibility
  • if you're verified or not
  • your ability to drive your community to products/ services that you represent
  • your likeness if someone is running ads with your face in it

If your product is your skill, you should be including the following in your prices: 

  • the mastery of your craft and how expert your content is
  • how long they want to use your content for in paid ads
  • any sort of content ownership that they want to use for the brands promotional materials
  • if you're creating just user generated content and not promoting it on your channel

Now that you've got an idea of what you should be charging for based on your skills and the requirements of the job, you also need to consider the size of the brand that's hiring you.

A mom & pop company is going to spend less than a medium sized business or a startup on influencer marketing. And on top of that, the month that we're in affects the price too.

There are so many variables to consider when pricing your work, it can feel a bit overwhelming to get it right.
That's where we come in.

How to calculate a sponsored post rate

The easiest way to determine what to charge for sponsored posts is to use our sponsored post calculator. Our industry leading sponsored post calculator allows you to price based on your level of influence, skill, the size of the brand hiring you and the requirements of the campaign.

We don't have a specific range of what you can make as a creator because creator prices for sponsored work are so personal, but we can guarantee we're the ONLY resource on the web that allows you to customize a price where a nano creator can make $4,500 and a Micro creator can put together a price list for a year long campaign that equals $40,000. Two very real scenarios we've helped creators price.

For as little as $3 a week, creators on average make upwards of 300% of their previous rate per sponsored post campaign using our tool.

That's f**king bananas.

Some industry thought leaders have even said: 

If you're ready to actually get paid what you're worth, sign up for our calculator here. We have a free version and a paid version. The paid version allows you to add in the specifics of the job, the free version helps you guage how much to charge just for being you. With the paid version, creators generally are able to charge on average $250 more per post, so it pays for itself! 

Enjoy! 

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